Ma Foi Business Consulting Services



Process development for rapid roll out of distribution network

Process development for rapid roll out of distribution network

Ma Foi’s systems and processes enabled rapid roll out of pan India B2B distribution network within 4 months


A leading jewellery manufacturer wanted to move from traditional dealer distributor model to B2B store format. The existing process was not standardised and there were no similar examples in the industry to emulate. The client required a robust process and monitoring system to ensure that the new model exceeds customer expectation at the same time optimally utilises the organisations resources.

Corrective Action

Ma Foi engaged the client in an intensive manner and through an iterative process developed SOPs for,

  • In bound and outbound sales process
  • Daily inventory and cash reconciliation
  • Logistics and reverse logistics
  • Metal and material purchase
  • Instore material movement
  • Daily sales reporting system
  • IT system requirements

To support the implementation we also developed,

  • Process and system audit mechanism
  • HR policies to be followed
  • Roles, responsibilities and activity chart for employees across the hierarchy
  • Employee on boarding and training process
  • Role handover and takeover system
  • Performance incentive system


  • The client was successfully able to roll out five branches across the country within four months
  • All teething problems were quickly solved and the organisation reaped benefits as a learning economy
  • Transition from legacy process to new B2B system was enabled in a quick and efficient manner

sandeepSandeep Dahiya,
CEO / Director

joeJoe Prasanna
Principal Consultant